The Lemon Fool

NS&I spends £50k on new logo while slashing savings rates
https://www.telegraph.co.uk/personal-banking/savings/nsi-spends-50k-new-logo-slashing-savings-rates/
Telegraph Sat 21 Aug 2021 (paywall)

Government-backed bank National Savings & Investments spent tens of thousands of pounds implementing a new corporate logo....

yorkshirelad1 wrote:Government-backed bank National Savings & Investments spent tens of thousands of pounds implementing a new corporate logo....

And if FOI requests could be made of the commercial banks that offer no better rates, I wonder how much money was spent on their logos - I suspect you would need to add a zero to the £50k spent by NS&I to get close.