Sunk Cost Fallacy
Posted: January 2nd, 2022, 11:38 pm
- Money is invested
- The investment fails to meet it's anticipated financial targets and returns
- The investors want a return on their investment - or perhaps their money back
- Decisions made about the future of the business now become clouded trying to get the investors monies back
- Focused on the past, at the expensive of the future, the business moves closer to failure