murraypaul wrote:odysseus2000 wrote:Sure these box makers sell a lot of cars, but in no way are they 'major motor manufacturers' in the way that the house hold names of F1 are.
You say some odd things sometimes, but this has to be the silliest.
Alfa Romeo is more of a major motor manufacture than VW or Nissan?
Aston Martin more than GM or Ford?
Haas (Dallara) and AlfaTauri are household names?
You said something wrong, just back down rather than keep digging.
I am looking at things from an investor perspective.
Any manufacturer is either in the low margin (think super market home brands) or in the premium business with a lot of advertising and higher margins. Some business will do both.
Logically there should be no need for premium business, but that assumes that human are logical and not emotional.
Someone buys a new car, say a Kia, Ford, Vauxhall... hardly anyone cares, folk just yawn.
Someone buys a Ferrari and even the folk who know nothing about cars will know that this isn't a base car, that the person who is buying it is wealthy with a high social position in society.
It takes a lot of effort to build a brand and command higher margin profits, but the business that do become more than the boring household names just by virtue of lower sales of much more expensive cars.
The Tesla plan has always been to sell to wealthy individuals to create cash flow and slowly move down towards the lower priced cars, but not by lower quality, instead their aim is to sell a premium car at low price due to being able to make it for less than their competitors.
This approach and its understanding is fundamental to any investment in Tesla.
Most people, especially well paid talking heads on cnbc etc, do not understand Tesla and are thinking about things in ways that will never allow them to see it.
Regards,