redsturgeon wrote:I'm not seeing too much evidence that there is an unmet demand for 2m Teslas per year in Europe at the moment.
John
We are in the realm of Steve Jobs who said: "Believing is seeing!" rather than the more usual "Seeing is believing."
If Tesla is to take the European market then they have to have desirable and affordable products to offer consumers when the consumer wants to place an order so that he/she can get the car quickly and the only way they can do that is to make a product they believe will satisfy these two criteria.
There are risks to it, one of the biggest being that most punters have no idea that Tesla are a car maker and are wedded to existing makers that they have liked before. Some (many board posters here) who do know about Tesla, fear the quality control. There is another group who know all about Tesla and lust after one, but that group currently does not seem able to move the amount of cars needed.
How do Tesla deal with these issues?
As things are now I get the impression that they are not going to go down the advertising spend route, but are instead going along the pile it high and sell it cheap model as used by Henry Ford. For this to work they have to be able to produce a lot of cars and sell them at prices below what their competitors can while at the same time offering better specifications. If this works they will hurt legacy motors who are still fixated on selling ICE and are only beginning to dip in to BEV, producing models that are inferior to Tesla in most ways.
If this does not work I expect Tesla to start some advertising.
As things are now I am not certain Tesla can do this as European sales are stagnant due to c19, with estimates that there will be about 1.7 million new UK car registrations:
https://www.theguardian.com/business/20 ... de-quickly
However, if we find as a species find we can live with c19, as I expect is very likely, then before long usage and purchasing patterns will return. If Tesla has product ready and keenly priced, there is a huge opportunity here for Tesla.
If this does happen then 2 million cars per year would be circa the UK yearly registrations and if one includes other major European nations one can easily see that Tesla can flog 2 million cars a year.
Tesla have to believe to see this as a reality and it seems they do.
Regards,