dspp wrote:Global Top 20 October 2020 per EV sales blogspothttp://ev-sales.blogspot.com/2020/11/gl ... -2020.htmlYTD by model:
#1 = Tesla 3 = 260,927
#2 = Renault Zoe = 74,124
YTD by manufacturer:
#1 = Tesla = 352,792 = 17% of total
#2 = VW = 138,290 = 7% of total
The gap between the #1 and the #2 is quite telling in both cases. Bear in mind that EV sales is counting both BEV+PHEV, with the ratio still holding a 2:1 approx.
These sales are the # vehicles. If you mentally convert either to $$$ revenue, or to kWh, then Tesla's position is even more differentiated.
The ID3 and the Zoe and the Wuling Mini EV are all putting in credible performances, as is the Tesla Y.
It will be interesting to see how the impending Tesla factory capacity additions influence the Tesla position vs RestOfWorld, i.e. will Tesla increase o/a mkt share or will RestOfWorld be able to collectively add pro rata more than Tesla adds. That will give us insight into the underlying cell manufacturing capacities available to the players.
regards, dspp
As Bobby D has pointed out around a year ago we had a discussion about why a good distribution strategy was important.
If I remember rightly there was a bit of good-natured jeering at this idea.
It was a bit like what Bobby rightly calls “tittle tattle” about how bad VW were at software. For example in this post
viewtopic.php?p=272469#p272469Ironically it’s Tesla now facing a legal case in Holland about (amongst other things) their faulty software. And their "hilarious" suggestion for manual updates.
Some of us non-engineers warned that OTA software updates could be storing up problems. What did we know?
The particular issue in Holland is:
“In addition to major fails with drive shafts and wishbone suspension parts, this company also reports problems with the odometers, which can randomly jump when the cars get an OTA “reset” or they lose internet connection. This could cause major problems with the tax or the taxi authorities, which use odometer data to oversee operations. Tesla’s solution? Their service center has proposed adjusting the odometer readings by hand. This is illegal, so the company has asked Tesla to put it in writing.” See Ody's link above for more information.
To achieve sales growth Tesla is now having to sell to major organisations rather than “fans”. They are run by boring people like me and they won’t accept shoddy service. This was pointed out when faulty cars were supplied to a German rental company.
Whilst the sales in Holland at the end of 2019 were impressive in volume terms, the long-term profitability may be severely reduced by claims and reputational damage. Sales have dropped like a stone this year. Volume in 2019 was 31,000 and, up to today, this year it’s less than 4,500. Less than 100 sales in November, despite two ship deliveries of 10,000 cars to Zeebrugge. The Dutch legal case may be one of the reasons.
Interesting times! Around 40,000 cars to sell in Europe in the next four weeks. Let’s hope logistics are up to scratch!
Of course, we will read of VW service/software problems in the future. But it's how these are sorted out which makes all the difference. Boring German efficiency or inefficiency followed by legal claims? I think VW will try to give good service. It's the only route to long-term profitability. And they have only just started.
regards
Howard