Re: Coca cola - lost it's bubbles?
Posted: December 26th, 2019, 3:20 pm
Irish Malt Whiskey?
With Coca Cola?
With Coca Cola?
So I might run the Pepsi numbers. However (perhaps you people know about this already?), I'm now surfing various market research to figure out the decline of KO, and came across this for Pepsi:
The main headwinds
However, several long-term headwinds could still throttle PepsiCo's growth. Soda consumption in the U.S. is currently at a three-decade low, according to Beverage Digest, and that softer demand is reflected across other markets. The approval of soda taxes in several markets could exacerbate that pain.
https://www.fool.com/investing/2019/09/ ... years.aspx
Also found this:
Why Americans Are Drinking Less Soda than They Were 20 Years Ago
Are you surprised to learn that full-calorie soda consumption in the United States has dropped by 25 percent in the last 20 years?
It’s the largest change in the American diet in the last century, thanks to big campaigns that raised awareness on the health detriments related to soda consumption.
As a result, the beverage industry has shifted gears in the direction of soda alternatives, like iced tea, sports drinks, and bottled and flavored waters.
Soda is seen as the new tobacco, and experts think that soda consumption will decline even more as anti-soda campaigns and policies move forward. And for diet soda? Seems like it’s headed down the same path as soda, with consumers being increasingly skeptical of artificial sweeteners.
https://www.thekitchn.com/why-americans ... ago-224248
Americans are buying less soda, but the industry is still dominating
Americans sure aren’t drinking soda like they used to, but big beverage companies are still betting soft-drink die-hards want new options.
“It turns out people who still love soda are willing to pay more for it, especially now that it is in smaller packages that make it easier to control portions,” Duane Stanford, executive editor at Beverage Digest, tells FOX Business.
Case in point, Coke (NYSE:KO) is rebooting Coke Zero to Coke Zero Sugar with a new formula debuting later this month.
Stuart Kronauge, business unit president, USA Operations and senior vice president, Marketing, Coca-Cola North America is hoping loyal Coke Zero fans will embrace the revamp. “We also hope that people who love the unforgettable taste of Coca-Cola, but want less sugar, will try it and enjoy,” he said in a statement.
Along with healthier options, consumers also like a deal when it comes to soda. Last week, fast food giant McDonald’s (NYSE:MCD) reported better-than expected sales for the first time in more than five years after executives said customers reacted positively to a $1 soda promotion, in addition to their premium sandwich deals.
The soda category continues to outsize trendier water drinks when it comes to revenues. Top soda brands like Coke (NYSE:KO), Pepsi (NYSE:PEP) and Dr. Pepper raked in over $80.5 billion in retail sales during 2016, with water coming in as a far second at $23.2 billion, according to Beverage Digest. Even though soda consumption declined for the 12th straight year.
Stanford says that soda companies should only start to worry about the fall in consumption when they fail to “profitably meet consumer demand.”
“There have been two seismic consumer shifts in beverages. The obsessive hunt for variety and the need to better balance sugar and calorie consumption. Add to that a growing desire for simpler labels and more functional ingredients and this is a revolution. Beverage makers like Coca-Cola, PepsiCo and Dr. Pepper Snapple are learning how to assimilate these trends and make them work at scale. But turning a large ship takes time and the complexity can be staggering,” Stanford adds.
https://www.foxbusiness.com/features/am ... dominating
Google delivers loads more related documents using "why americans drink less soda"
Matt
