idpickering wrote:Diageo to acquire Don Papa Rum.Today, Diageo announces it has reached an agreement to acquire Don Papa Rum, a super-premium, dark rum from the Philippines. The upfront consideration is €260 million with a further potential consideration of up to €177.5 million through to 2028 subject to performance, reflecting the brand's current growth potential.
The super-premium plus segment of the rum category is in the early stages of premiumisation, with a compound annual growth rate (CAGR) of 18% in Europe and 27% in the US between 2016-2021. Through the same period, Don Papa Rum consistently outperformed the market in Europe, delivering a 29% CAGR*.
Launched in 2012 by entrepreneur Stephen Carroll,together with Andrew John Garcia, Don Papa Rum is currently available in 30 countries, with France, Germany and Italy being its largest markets.Don Papa Rum has a unique flavour profile, highly distinctive packaging and an authentic brand story rooted in the beautiful island of Negros Occidental - known locally as'Sugarlandia'. The rum is distilled and aged on the island in American oak barrels. The combination of the local sugar cane and the oak barrel ageing in a hot tropical climate provides the foundation for Don PapaRum'slong, rich-textured finish, which carries flavours of vanilla, honey, and candied fruits.
https://www.investegate.co.uk/diageo-pl ... 00038944M/
Ian (I hold)
It sounds horrible but Diageo has plenty of experience in this sort of thing.
Dod