I could construct another story regarding marketing spend
"Unilever’s brand investment worldwide stood at 7.16 billion euros in 2018. With the exception of 2015 when Unilever spent around eight billion euros on marketing, the company has kept its global promotional budget relatively steady, ranging from 7.1 to 7.7 billion euros (approximately 8.1 to 8.7 billion U.S. dollars) per year."
https://www.statista.com/statistics/600 ... ing-spend/Feb 13 2018"Unilever is threatening to pull its ads from any platform, including Facebook and Google, that allows "toxic" content, according to Reuters. Keith Weed, Unilever's chief marketing officer, said the company — which owns numerous well-known consumer-packaged goods (CPG) brands including Ben & Jerry’s, Dove, and Lipton — will not invest in platforms that create division in society, do not protect children, or promote fake news."
https://www.businessinsider.com/unileve ... ?r=US&IR=T(Comments made on Unilever's growing "PC" credentials have been discussed on HYP Practical)
March 20 2019"The report ( Annual Report) revealed that the owner of Marmite, Dove, and Hellmann’s saved more than €500 million (£430 million/$568 million) on marketing last year by creating "more content in-house while making existing assets go further."
https://www.prweek.com/article/1579688/ ... in-housingThen we have margins...noting the operating margin 2018 versus previous.
http://financials.morningstar.com/ratio ... region=GBRMaybe the analyst at RBC likes advertising companies...?
Where were the concerns expressed 3 months ago?