I am currently completing my tax return and have had a pretty disastrous experience with Imperial Brands.
Like any sensible investor I transfer my higher yielding shares into my ISA annually for all the obvious reasons so, as I still held a sizeable holding from a very long time ago in certificated form, I decided in April 2019 to transfer it into my ISA which I did at £24.26, incurring a very large capital gain as I had held them since 1997. Almost immediately thereafter, they started their further long decline to where they are today, about £15, and of course they have very substantially cut their dividend in the meantime, thus reducing any income tax benefit.
It is not always a good idea to transfer long held and high yielding shares into an ISA.
Dod
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