richfool wrote:Intention to Change Name - Standard Life Aberdeen plc to become Abrdn plc
Standard Life Aberdeen plc ("the Company") today announces its intention to change its name to "Abrdn plc". The new Abrdn name (pronounced "Aberdeen") will be part of a modern, agile, digitally-enabled brand that will also be used for all the Company's client-facing businesses globally.
The new brand identity marks the next stage in the reshaping of the business and future-focused growth strategy. The Company is focused on three interrelated growth vectors: global asset management (Investments), technology platforms for UK financial advisers and their customers (Adviser), and UK savings and wealth (Personal).
https://www.investegate.co.uk/standard- ... 00055000W/
No mention of the ticker.
Fiddling while Rome burns.
If it is 'pronounced Aberdeen' why not spell it that way? Are vowels incompatible with being 'modern, agile, digitally-enabled'?
I expect consultants were paid huge sums to come up with this - and management swallowed it.